Global toy market boosted by the epidemic

Global toy market boosted by the epidemic

Since the second half of 2020, the overseas toy market has seen a "mini-boom" in its development, with people's home entertainment needs increasing as a result of the epidemic in recent years, driving toy sales.

United States

As the world's largest toy consumer market, total toy sales in the U.S. reached $28.6 billion in 2021! From January to April 2022, the U.S. toy market reached $6.3 billion in sales, with per capita spending of $11.17, up 7% year-over-year.

Germany

According to the German Toy Industry Association (DVSI), sales of toys in Germany increased 4% year-over-year in 2021, approaching the €4 billion mark. In comparison, in 2010, German toy sales were only 2.6 billion euros, a compound annual growth rate of 46% over 12 years.

France

According to the NPD Group, toy sales in France will increase by 3% in 2021 compared to 2020, breaking the €3.7 billion mark for the first time, with demand for toys recovering across all age groups.

Japan

Japan's domestic toy market will reach 894.6 billion yen in 2021, up 8.5% year-on-year, the highest in Japan's history since 2001.

In addition to the above major markets, other regions such as Spain and Brazil have seen varying degrees of growth in toy sales, with the global toy market exuding vitality while also showing new trends.